‘The pizza became, from that moment, a food which was to nurture my body for years to come’. With this quote, Peter Boizzat started the chain of restaurants in UK now overseas.
Pizza Express is a restaurant group with over 400 restaurants across the UK and many more overseas in China, Japan, Middle East, Hong Kong, etc. It was founded by Peter Boizzat in 1965. The first restaurant opened in London at Wardour Street. In Ireland, it operates under the name Milano.
What sets it apart?
Pizza Express is not only about food, but music as well. It has always supported the jazz community and various artists have performed there. Pizza Express also holds a competition every year for singers, song-writers and musicians. In fact, Pizza Express also has its own bands.
Pizza Express also teamed up with the Italian restaurant designer Enzo Apicella to design the Pizza Express restaurants giving it a unique identity. Apart from this, Pizza Express launched the Contemporary Art Prize.
Pizza Express introduced the Veneziana Pizza to save Venice from sinking by donating 5p from every pizza sold. This amount has gone up to 25p. Over 2 million pounds has been raised so far.
In 1999, Pizza Express introduced the Schools Programme in which the restaurants are turned into classrooms and students are taught about fresh ingredients, cooking and running a local business.
The Pizza Express Club
“I set this up for my mates originally, but it’s just grown and grown.” Said Peter Boizzat over 15 years ago when he started the Pizza Express Club which has grown over the years. One has to pay 45 pounds per year for a single membership and 80 pounds for a Joint membership but the benefits will save you over 100 pounds.
The Pizza Express Club is a reward for the people for their loyalty towards Pizza Express.
Joining the Pizza Express Club will give you various benefits which will let you to save over 100 pounds and yet give you the pleasure of having a pizza from Pizza Express whenever you want.
Some of these benefits include a quarterly voucher which has a complimentary main course + a drink 4 times a year. All you have to do is fill out the online questionnaire and get 40 pounds of gift vouchers every year. A Pizza Express Club member gets to celebrate their birthday with 10 pounds voucher. The more people you bring, the more wine you get as a club member gets a bottle of wine every time he or she comes with three people. A member can have an evening dessert free when he or she dines any day between 3 and 5 pm. A member is entitled to a Pizza Express calendar and newsletter which includes further offers. One can enjoy 2 for 1 entry at the best jazz venues at Soho and Maidstone.
The Pizza Express Club found out that the average saving from the Club membership is about 149 pounds for just 45 pounds.
Now even though these might be enough reasons to join the Pizza Express Club, there are also the Pizza Express Brighten Club coupons. These coupons can avail you to the internationally-acclaimed jazz festivals that attract people from outside London too.
All-in-all, Pizza Express Club is the club you would never want to leave.